Mitosis Method / E.7.2 Design Platform
Design functional brand assets
Ribosomes translate the cell's DNA (code) into functional proteins (brand assets). Your Design Platform does the same, translating the "raw materials" from Operations into a cohesive, biophilic brand identity with master plans, drawings, and digital twins.
E.7.2.1 Master Plans
Design Your Brand's Vision
Filter all operational output through a unified vision.
The Sprints (D.8.1.3) from Operations produce "raw material" outputs (pitch decks, web pages, or even rooms in a building). Your Master Plan ensures the quality of your raw material outputs align with your brand.
Inspired by the strategic brand books of Smith & Diction and the city-scale plans of SOM, this document is your ecosystem's DNA. It defines your brand identity (colors, fonts, copy) and your vision for real estate development to ensure every deliverable, from an email signature to a city block, maintains the highest quality.
E.7.2.2 Drawings
Translate Vision into Detail
From high-level guidelines to tangible, contextual assets.
Your Master Plan (E.7.2.1) is the "what"; Drawings are the "how." This is where we translate your brand's high-level guidelines into tangible assets for a specific context.
For a digital deliverable, this means wireframes and component libraries. For a physical deliverable, this means the complete set of construction documents—the hundreds of civil, architectural, mechanical, and electrical drawings that make a large-scale real estate project buildable.
E.7.2.3 Digital Twins
Bring Your Brand to Life
From static blueprints to immersive, interactive assets.
Your Drawings (E.7.2.2) are the blueprints; Digital Twins make them interactive. We transform your static designs into immersive environments.
Using web-native tools like Spline, we create engaging 3D brand assets that your community can interact with. For real estate, we embrace the open standards of BuildingSmart and That Open Company, turning your drawings into data-rich digital twins. This isn't just a 3D model; it's a valuable, operational asset that adds profound value to your brand identity.
Up Next…
The Marketing Platform
Market by dissolving barriers
Lysosomes defend the cell by breaking down waste and barriers. Your Marketing Platform dissolves customer pain points by diagnosing risks and delivering free, valuable products through campaigns that build trust with your audience.