Rwandan Investor Gateway

Gateway to Global Investors: How oS3 Built a Brand Identity, Pitch Platform, and Data Room to Launch DEG's Pre-Seed Round

Client/Partner: DEG Entreprises SA Ltd

Our Role(s): Platform Designer, Investor Relations Manager, Platform Engineer, Operational Excellence Director, Biophilic Brand Manager, Partnership Sales Manager, SolarPunk CSR Manager

DEG, a Rwandan agro-manufacturing startup, had its core business plan, board, and government relationships in place. They had secured 70% of their funding from the Development Bank of Rwanda, contingent on raising the remaining 30% from venture capital.

DEG lacked an effective, public-facing website to manage investor relations, which was a critical blocker for their fundraising efforts. Furthermore, they had no foundational brand assets (logo, fonts, colors) to build a cohesive or professional identity.

How can we build a platform that simultaneously serves as DEG's public-facing narrative and the functional, high-trust 'data room' needed to secure their pre-seed round?

We executed a multi-platform strategy to build their narrative, brand, and investor tools from the ground up.

  • Investment (B.1.8): We used the B.1.8.3 Meetings playbook to conduct discovery sessions with the CEO, defining project goals and the required data room resources.

  • Onboarding & Operations (C.0.9, D.8.1): The meeting outputs were used to create formal C.0.9.1 Specifications and a D.8.1 Operations project plan to track all work.

  • Design (E.7.2): We established their core brand identity (text-based logo, fonts, colors) and developed a design language for their pitch decks and business plans.

  • Storytelling (I.3.6): We created the central narrative for the website, framing the homepage as a "pitch deck" to guide investors through the story.

  • Investment & Sales (B.1.8, G.5.4): We prepared the formal pitch deck and populated the B.1.8.1 Data Room with all necessary due diligence materials.

  • Delivery (E.7.2): The final, cohesive brand narrative and data room were integrated into a functional platform website using Framer.

DEG now has a simple, polished, and professional platform that their VP can confidently share with investors. It provides a clear path to download the data room or purchase shares, removing the critical blocker and officially moving the company from business development into its first pre-seed fundraising round.

This project confirmed that a website is a tool, not the goal. DEG's success was expedited because they had a fully-defined business model and a clear strategic objective before we wrote a single line of copy. This proves our 'plan-first' process: we must always codify the business model and the website's 'why' before building the 'what'.